“When the whole is better than the sum of its parts” Ed Adams MW
I believe this sentence sums up the spirit and the objective of The Art of Blending Wine and that’s why we have chosen it as slogan for the 2nd Art of Blending Wine, a workshop that aims to gain a foothold in a sector which is continually in the process of evolution and change.
New operators are appearing constantly, producing countries emerging, consumption increases in markets whose purchasing volume was a mere anecdote, and consumers have new demands. In short: new players, new sales opportunities and new quality requirements. Add to this the new trends by traditional consumers (rosés, sparkling wines…), we may well need all those involved in the wine industry value chain —from the vine to the wine shop— to be completely up to date.
During an event such as the World Bulk Wine Exhibition, which gathers the leading wine producers, traders and bottlers from across the world, the pertinent idea of developing a workshop arose. A workshop where what is going on, how to get it and why this is the case is tackled head on. For the second consecutive year, experts of various nationalities will explain all this in a practical way through the workshop and tasting sessions.
Our goal is to organize an eminently action-oriented educational event, where oenologists can understand what the sellers want, what wines there are in the marketplace and how to get them; an event where purchasers can find the most suitable wines and the necessary resources needed for their elaboration, and where sellers can understand the possibilities and the limits (which also exist) that their projects may have.
For the second year in a row, The Art of Blending Wine is here to fill a void in a not-to-be-missed trade fair.